Design & Interaction

Hi, I'm Doga.

Antalya, Turkey Toronto, CA

Graphic design student exploring the space between typography, brand identity and interaction design.

What i'm building

Visugenie Frontend + Research Bountt V1 — to launch in Spring 2026

selected work

6 projects

Filters: all | web | branding | product design

CTRLBREAK exhibition identity branding overview

branding CTRLBREAK

Bountt — redesigning shared expenses as shared memories

product design Bountt

Fern & Sons Cycle Co. poster campaign mockups

branding Fern & Sons Cycle Co.

Screenshot from Ideas & Images web project

web design Ideas & Images

Visugenie website redesign — AI real estate visualization

web design Visugenie

branding Boots & Hearts

About

A bit about me

I’m a graphic design student at George Brown College in Toronto, originally from Turkey. I’m drawn to the intersection of design and psychology. When I’m not pushing pixels, I’m probably playing hockey or basketball—or teaching myself React.

Open to Design internship opportunities for the Summer 2026

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Branding & Brand-Launch Rollout

FERN & SONS CYCLE CO.

Community-rooted bicycle workshop brand identity.

Illustrator InDesign Photoshop

Branding a Three-Generation Workshop

How do you create an identity for a 75-year-old family bicycle shop that feels rooted without feeling stuck in the past?

I explored three visual directions:

Swiss precision too clinical
Bauhaus energy too playful
Organic craft | Art Nouveau-inspired just right

Movement and Heritage

The wordmark uses Awesome Serif—a display face with character and warmth. The chevron icon is modular, referencing bicycle chain links and forward motion. The fern-inspired pattern wraps around the arrow, creating texture without clutter.

The lockup is flexible enough to work on everything from business cards to bike tags. It feels handmade but not fussy, confident but not corporate.

The palette—evergreen, antique white, and night bordeaux—avoids bright sporty colors in favor of calm, trustworthy tones. These aren't trend colors. They're the colors of a shop that's been there for decades.

Brand colors

Evergreen #043222

Antique white #F6E9D9

Night bordeaux #53161D

view demo website

Community Ride Posters

The shop hosts weekly community rides every Sunday at 9AM. The poster campaign became the brand's public face.

Three poster variations use the same layout with different color treatments: yellow, green, and red. Each features bold type, grayscale photography, and the fern-chevron pattern as a graphic device. The copy is simple: "Community Ride | Sunday | 9AM."

Community ride poster variation (yellow)

System in Action

The identity needed to work across stationery, digital, print, and merchandise—every touchpoint where riders interact with the shop.

Each application uses the same core elements—logo, patterns, color palette, typography—but adapts to context. Business cards reveal the pattern on the back. Bike tags use simple messages like "Your bike is ready. Shaped with care by our hands." The website balances warmth with usability.

Tote bag mockup with Fern & Sons branding

T-shirt mockup with Fern & Sons branding

Water bottle mockup with Fern & Sons branding

A Brand That Feels Like Home

An identity that honors 75 years of skilled work without feeling stuck in the past.

The final system is warm, trustworthy, and flexible. It positions Fern & Sons as rooted in community and craft—approachable but never casual, skilled but never intimidating. The kind of shop you'd bring your bike to for decades.

Highlights

- Rooted visual language that feels local, not corporate
- Flexible system that works across all touchpoints
- Campaign-ready with posters and branded merchandise
- Approachable premium positioning

Complete Documentation

Open Full Brand Guidelines

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Still in active development.

BOUNTT

Putting people first in shared expenses.

Visit marketing website

Cursor Figma React.js Lovable Supabase

The problem nobody was solving.

It started with a bad feeling, not a business idea.

I was doing self-directed research — digging into SaaS products that had lost their user base, trying to understand why people leave things they once loved. Splitwise kept coming up. A 2.3-star rating. Reddit threads full of frustration. A product used by millions of people who openly said they hated using it.

So I did what any curious person would do. I went to Reddit and asked.

Research | User Interviews

I spoke with 5 people → 3 Splitwise users I found on Reddit 2 friends who'd just come back from a group trip where splitting expenses was part of the deal. Nobody was complaining that the app was hard to use. But they were complaining that it made them feel like a bad friend.

Research | Review Mining & App Store Analysis

Then I went deep into the reviews. 200+ across all four apps. I wasn't counting stars — I was looking for the words that kept repeating.

of Splitwise reviews mentioned over-precision. Being reminded they owe $3 or being chased for $8.

mentioned reminder fatigue. The app nagging them like a landlord.

10 million people were using tools they resented because there was nothing better. That's the gap Bountt is built to fill.

Mapping the field.

Before I drew a single wireframe, I needed to understand the competitive landscape honestly.

I mapped four major players — Splitwise, Tab, SettleUp, Venmo — across two axes that I believe actually matter to users: friction to start and emotional tone. Not features. Not pricing. Just: how hard is it to get going, and how does it make you feel?

2x2 competitive landscape map — friction to start vs emotional tone

Deciding what Bountt refuses to be.

This is the part of product design nobody told me about. The features to cut. The words to ban. The interactions you make deliberately harder.

I spent more time on these four decisions than I spent on any screen.

No nagging notifications.

Bountt doesn't push "hey Kyle owes you $12" at 11pm. It notices when a tab has been sitting a while and surfaces it gently, inline, in the feed, in plain language. "Been waiting a long time for a small tab. Just settle it now?" That's a nudge, not a demand.

Debt simplification.

If you and Kyle have been going back and forth all month — you covered dinner, he covered Uber, you split groceries, Bountt collapses all of that into one net number. Instead of three settlements, it's one. The fewer transactions, the less awkward it is.

Settle when it feels right.

There's no "overdue" state. No red numbers. No guilt. The tab exists, everyone can see it, and when someone's ready to settle they just do. "I sent it / mark settled." One tap.

The language matters.

"You're all square 🤝" vs "Balance: $0.00." Same information, completely different feeling. Bountt treats settlement as a moment of relief, not a transaction confirmation.

Splitwise — Cost-Logging UI

Clinical. Ledger-first. Every interaction reinforces mathematics. Debt equality over anything.

Bountt — Cost-Logging UI

People-first. Quick, fast and reliable. All you need in order to track & split costs.

Wireframes & Concepts

I gave myself one constraint before opening Figma: every screen has to be completable with one thumb, in under 10 seconds, while holding a grocery bag.

That constraint killed about a third of my early ideas immediately.

(cost detail view) settlement flow

(cost detail view) user selected

(cost detail view) cost settled

initial rough-prototype for testing on users

Initial rough prototype for user testing

lofi-wireframes & exploration (messy because archived)

Marketing page for bountt's validation.

The landing page was treated as a sub-product of the main app. It had one job: communicate to someone who lands cold that this app is for friends, not accountants. And see if it converts.

bountt.com

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Marketing Website Redesign

VISUGENIE

Brand Identity & Website Development — AI real estate visualization for agencies.

Visit Visugenie

HTML, CSS, JS Figma Cursor

The Challenge

Visugenie is an AI-powered real estate visualization platform that helps agencies like RE/MAX and Century 21 transform property listings with AI-generated staging and renovations. The original website failed to communicate the product's value clearly, resulting in high bounce rates and low conversion.

Unclear messaging — visitors confused about what the product does
Weak visual hierarchy — key features buried
Cluttered layout — distracted from the core value proposition

Problem statement: Real estate agencies need to understand Visugenie's capabilities within 10 seconds of landing on the site, but the existing design made them work too hard to find answers.

Our research showed that 68% of visitors left without scrolling past the hero section.

Business goals

Reduce bounce rate by 40%
Increase demo requests by 25%
Improve time-on-site metrics

User goals

Understand value in <10 seconds
See real before/after examples
Find pricing & contact quickly

Research & Discovery

I analyzed user behavior data and conducted interviews with 5 real estate agents, testing the current landing page through to the product and first image generation.

Users scan, they don't read.

Agents are time-starved and need to evaluate tools quickly. The hero section has 3–5 seconds to communicate value before they bounce.

No onboarding caused confusion.

When users signed up, they weren't onboarded and were straight up dropped into the product with all the modes served to them, which overwhelmed them.

Design Strategy

Information architecture — I restructured the site to answer the user's mental model in order:

What is this? — Hero with clear value prop.
Does it actually work? — Before/after gallery.
Who uses it? — Client logos + testimonials.
How does it work? — Feature breakdown.
What's next? — CTA: Book demo / sign up.

Visual design

Clean, not sterile—generous white space, bold typography, restrained palette (off-white, dark grey, soft gold accent).
Image-first hierarchy: before/after comparisons became the visual anchor.
Interactive sliders let users explore transformations themselves.

Before & After

Before: Old Marketing Page

After: New Marketing Page

Results & Impact

The redesign launched 3 weeks after kickoff. Here's what happened:

52%

Bounce Rate Reduction

38%

Increase in Hero CTA Clicks

3.2×

Average Time on Site

Based on limited visitor data over 3 weeks (<1,000 users). Metrics tracked via Google Analytics over 30-day period post-launch.

Visit Visugenie.com

What's Next

Intent-Based Onboarding
Redesigning the onboarding experience with what I call "intent-based onboarding"—users answer a few quick questions about their use case, and we serve only the modes relevant to them. A realtor sees staging and renovation tools. An interior designer sees furniture and decor modes. Clean, focused, zero overwhelm.
Personalized Product Experience
Once onboarding is fixed, users land in a product that feels built for them—not a generic dashboard crammed with every feature. They see only what matters to their workflow, with the option to explore other modes later if needed.
Image History Redesign
Shipping fixes to the image history section—better organization, faster access to previous generations, and clearer version tracking.
Brand Consistency
Aligning the product interface with the marketing page's visual language. Same typography, same color palette, same voice. The experience should feel continuous, not like two different products.

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Branding

CTRL BREAK

Exhibition identity for a Neville Brody retrospective.

Illustrator Figma InDesign

Breaking the rules, on purpose.

How do you design an identity for a designer who spent his career dismantling everyone else's rules?

Challenge: It wasn't about copying his work, that's the easy way out. The real challenge was tapping into his mindset. You can't break the rules if you don't actually understand them first.

Influence & Intent

Influence

Controlled Chaos
Brody's layouts felt chaotic but were meticulously controlled. Every violation was intentional. I wanted CTRL+BREAK to work the same way.

The Grid

Structure Built to Break
Built a rigid modular grid, then designed the identity to deliberately violate it. Logos shift. Type runs off edges. But every break follows logic.

Typography

Punk Meets Precision
Industrial typography, hard angles, stencil cuts—visual languages from protest posters. Raw energy with technical rigor.

Brand Assets

Final Work

Open Pitchbook PDF

Hi, I'm Doga.

selected work

A bit about me

Branding a Three-Generation Workshop

Movement and Heritage

Community Ride Posters

System in Action

A Brand That Feels Like Home

Complete Documentation

The Brief

The Work

Process Documentation & Reflection

The Brief

The Work

Brand Concept Book

The problem nobody was solving.

Mapping the field.

Deciding what Bountt refuses to be.

No nagging notifications.

Debt simplification.

Settle when it feels right.

The language matters.

Wireframes & Concepts

Marketing page for bountt's validation.

The Challenge

Business goals

User goals

Research & Discovery

Users scan, they don't read.

No onboarding caused confusion.

Design Strategy

Before & After

Results & Impact

What's Next

Breaking the rules, on purpose.

Influence & Intent

Brand Assets

Final Work